Jennifer Koster - Integrated Real Estate with Impact Artwork

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Proptech Espresso

Jennifer Koster - Integrated Real Estate with Impact

July 02, 2025 • Mark Hurst • Season 5 • Episode 21

Why is creating real value for the end customer critical for startups to ensure a going concern? How has construction become responsible for such a large portion of global pollution? What did Jennifer observe about the construction space that she identified as a process opportunity for differentiating her firm from competitors? Why is there so much mistrust within construction? What about the tangibility of construction was so compelling to Jennifer? Why was starting a construction business during a recession an unexpected blessing? Why was the adoption of BuilderTrends instrumental in Jennifer scaling Scala Construction? What drew Jennifer back to entrepreneurship despite the success of her construction company? Why has the European adoption of construction innovation exceeded the pace of what is happening in the US? What about the Netherlands' historical business culture has contributed to its adoption of innovative construction technology? What factors have driven the circular economy adoption within Europe? Why is performance replacing sustainability in the construction technology vernacular? How has WerkWell established itself as a trusted bridge between European building materials and technologies and the US market? Why is building with resiliency the next frontier for construction in the US?

Jennifer Koster - CEO and founder of WerkWell Holdings, joins Proptech Espresso to answer these questions and discuss how an off-the-cuff comment from her father led her to leave the technology startup world and jump into real estate construction.