Proptech Espresso
Proptech Espresso
Mikus Opelts - Building the Easy Button for Real Estate Visualizations
What was it like to be involved with the European proptech scene as it started to gain momentum and formalize into a tech space? How did a Latvian trait of resourcefulness continually re-enforced by his grandfather inspire Mikus to provide real estate agents with tools to help them create visualizations themselves? Why did the first wave of VR tools and solutions lead to bespoke and niche visualization projects for high-end real estate? When brainstorming ideas for his next company, what drove Mikus to want to build a subscription business that is applicable during the entire lifecycle of the customer? Why do SaaS businesses allow companies to justify spending resources/investment on customer satisfaction while project based businesses do not? What makes smartphones an inferior product to capture real estate scans? How will real estate digital content requirements continue to grow over the long term? Why are quality real estate images hard to capture? Why are real estate agents interested in creating and controlling the real estate visualization content they create?
Mikus Opelts - CEO and co-founder of Giraffe360, joins Proptech Espresso to answer these questions and share how attending art school inspired him to pursue visual information and storytelling that naturally led to the creation of his first startup and set off a career in real estate visualization.