Proptech Espresso
Learn everything you need to about Proptech from the real estate professionals, entrepreneurs, and visionaries at the forefront of this evolution. Proptech encompasses the wider digital transformation of real estate as innovators reimagine, reinvent, and rebuild the real estate industry. It considers both the technological and mentality change of the real estate industry, and its consumers to our attitudes, movements and transactions involving the built environment. Are you ready? Join the cutting edge of the Proptech movement on Proptech Espresso.
Proptech Espresso
Ajay Pondicherry - Social Charging Your Real Estate Leads
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Season 2
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Episode 2
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Why has omnichannel marketing not been as successful within real estate as in other industries? Why have real estate agents historically resisted adopting new technologies into their businesses? How has the elongate sales cycle of real estate been a challenge for lead nurturing for agents? What are the emerging opportunities for social media marketing for today's real estate agent?
Ajay Pondicherry - co-founder and CEO of Block Party, joins Proptech Espresso to answer these questions and explain how his e-commerce background provides a unique perspective for addressing opportunities in real estate.