Is the underlying purpose of proptech to make our lives better by improving the places where we live and work? Why are marketplace businesses so fascinating? How do network effects help create outsized economic value? Why are mercenary founders not as loved in the media as missionary founders? What caused the flurry of services companies working inside the home to fail? Why did working with local service companies prove more successful for Spruce rather than relying on gig workers? How did transforming into a logistic company fundamentally change the success of Spruce's service company partners?
Ben Johnson - Founder & President of Spruce, joins Proptech Espresso to answer these questions and discuss how the skillsets he developed as an investment banker allow him to take a set of numbers and craft an entrepreneurial narrative that describes his business in a way that draws investors in.